Email Marketing
You're thinking, "What? Spam? Spam is useless!" And we agree completely. That doesn't mean you can't improve your sales and website traffic by keeping in touch with existing and potential customers who choose to receive and read your email with valuable content and services.
- Alerts
- One of the best ways to get return visitors is, ironically, to make it easier for visitors to find out what's happening on the site without even visiting it. While most Internet users don't have time to regularly check all the websites that might have updates that interest them, with Desktop Doctors mailing lists, you can "push" updates to visitors who register their email addresses, which just might compel a return visit or a closer look.
- Special Offers
- Special Offers are meant primarily for websites with sales departments. A regular mailing of special offers can keep your website's services fresh in the mind of customers, while rewarding customers for staying in touch with you.
- Confirmed Opt-in
- All Desktop
Doctors email marketing operates
under the "confirmed opt-in"
standard. This means that you
only reach users who have
explicitly registered for your
mailings, and confirmed that
interest by a simple email
reply. Furthermore, they can
cancel automatically at any
time. This ensures the maximum
percentage of customers notice
and read your email, not marking
it as spam. Using this tactic, you aren't
scaring away potential customers
with a lax email subscription
standard.
